Apple has launched the iPhone 18 Pro and iPhone 18 Pro Max, priced from $1,199 and $1,299 for the base 256GB storage models.
The new lineup runs on a 2-nanometer A20 Pro chip and carries a 48-megapixel Fusion main camera with variable aperture.
Battery life on the Pro Max reaches up to 30 hours, with storage now going up to 2TB for the first time on an iPhone.
The rumoured foldable iPhone remained unannounced at the event, even as Apple introduced AirPods 5 alongside the new phones.
Pre-orders for the iPhone 18 Pro and Pro Max open September 12, with global shipping beginning September 18 across more than 65 countries.
The iPhone 18 Pro and Pro Max also come in new colour options, including black, light blue, glacier and burgundy.
A smaller Dynamic Island on the new models can now display up to three Live Activities simultaneously, according to Apple.
Apple’s new Reference Image feature is designed to authenticate photos as unedited and free of AI generation, addressing growing concerns about image manipulation.
The event marked the first major product launch under CEO John Ternus, who took over from Tim Cook on September 1 after Cook moved to the role of executive chairman.
Alongside the iPhone 18 Pro lineup, Apple also introduced AirPods 5 with upgraded noise cancellation.
Notably, Apple did not unveil a foldable iPhone at the event, despite months of speculation that a folding device would debut alongside the iPhone 18 Pro series.
The standard iPhone 18, without the Pro branding, is not expected to launch until spring 2027, following a staggered release pattern Apple introduced with recent iPhone generations.
The iPhone 18 Pro Max’s 30-hour battery life claim represents an improvement Apple attributes partly to the new 2-nanometer manufacturing process behind the A20 Pro chip.
Indian pricing for the iPhone 18 Pro has not been officially confirmed by Apple as of this report, though early estimates put it in the range of the iPhone 17 Pro’s current price of Rs 1,34,900.
A person using an iPhone, Wikimedia Commons, CC0
